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Suzanna de Baca

Leadership

Leading Fearlessly: Beyond the stereotype: women’s proven leadership excellence

Early in my career, I received a backhanded compliment that highlighted the pervasive stereotypes women face in the workplace. My leader praised my assertiveness, expressing surprise that a woman could possess such a quality. Ironically, at that point in my life, I was not sure how to respond to a Read more…

By Suzanna de Baca, 2 years2 years ago
Business Ownership

Leading Fearlessly: Women-owned businesses on the rise despite continued obstacles

NAWBO Iowa honors exemplary local women business owners at 2024 Celebration of Excellence One day last month, I had a typical day of meetings and errands: I had a coffee meeting at a local establishment; popped into a neighborhood salon to get a gift certificate to give to a friend; Read more…

By Suzanna de Baca, 2 years2 years ago
Leadership

Leading Fearlessly: Women face digital overload at a higher rate than men

Have you ever stopped to count how many digital tasks you perform regularly? I conducted an inventory of my own digital usage recently and was a little stunned by the number of activities I perform on numerous devices — everything from managing work and personal schedules, documents, emails, texts and Read more…

By Suzanna de Baca, 2 years2 years ago
Leadership

Leading Fearlessly: Women: You don’t have to check all the boxes to be the perfect job candidate

I once turned down a plum offer to start a new division at an investment firm. At the time, I didn’t think I had adequate experience to take on the challenge. Looking back, I wonder why I didn’t believe in myself, especially when the leaders who approached me believed I Read more…

By Suzanna de Baca, 2 years2 years ago
Leadership

Leading Fearlessly: Want to be a gender leader in the workplace? Create flexible work models to support women

Soon after graduating from business school, I got a job working at a top asset management firm in New York City. At that time, there were few women in the industry, and hybrid work arrangements didn’t even exist. However, I had a role that required me to be on the Read more…

By Suzanna de Baca, 2 years2 years ago
Leadership

Leading Fearlessly: Dare to Dream

What was your dream when you were young? Growing up, I always wanted to be a writer and artist, but soon after college, I veered off the creative path. The obstacles I faced were not necessarily a lack of belief in my own talent. At first, I was worried about Read more…

By Suzanna de Baca, 2 years2 years ago
Leadership

Leading Fearlessly: Mentorship doesn’t have to conform to gender lines – and it shouldn’t

When I was just entering the business world, I became friends with a retired CEO through the board of a nonprofit organization. While this man was not a formal mentor, he took an interest in my career and often offered advice based on his many years of experience and success. Read more…

By Suzanna de Baca, 2 years2 years ago
Leadership

Leading Fearlessly: After the ‘she-cession,’ women are back at work and shaping their own futures

When the pandemic hit in 2020, I remember reading the media headlines warning of a “she-cession,” or mass exodus of women from the workforce. I witnessed this firsthand as countless women I knew quit their jobs, exhausted from bearing a disproportionate burden of juggling responsibilities at work and home. Many Read more…

By Suzanna de Baca, 2 years2 years ago
Leadership

Leading Fearlessly: Good, better, best: The role models who lifted us up

Chances are, if you ask a young girl in Iowa who her role model is these days, she’ll mention University of Iowa basketball player Caitlin Clark. Clark’s athletic skill and leadership have inspired girls, boys, women and men all over the state – including me – and even people across Read more…

By Suzanna de Baca, 3 years3 years ago
Guest Opinion

Leading Fearlessly: The power of role models for women

“Would you be able to pick Gloria Steinem up from the airport?” was one of the more memorable questions Peg Lonnquist asked me when I was a college student at Iowa State University. As executive director of the Carrie Chapman Catt Women’s Center, Lonnquist (“Peg,” as we called her) was Read more…

By Suzanna de Baca, 3 years3 years ago

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